GOOGLE PIXEL UK
Football On Pixel
As official sponsors of the Lionesses, Google wanted to create an integrated 360 campaign for the Women’s World Cup 2023.
Our response was 'Football on Pixel' - an authentic celebration of diversity and culture in Women’s football all across the UK. To bring this to life we worked with real grassroots teams, super-fans and pro players, showcasing how the Pixel 7 can help fix common inconveniences during the most relatable and exciting football moments.
As part of the lead creative team, I worked across the whole project - mainly focusing on developing the platform idea and creating the hero AV (TV, cinema and YouTube).
Alongside our hero TV, Cinema and YouTube edits, we created unskippable pre-roll cutdowns, simply designed to drive brand awareness and affiliation to targeted sports fans.
As part of the campaign, we worked closely with a social-first team, who captured additional content that brought our social activation ideas to life - all shot using the Google Pixel.
To generate tournament buzz, we interviewed England forward, Lauren James and gave our cast of real fans and grassroots players the chance to send messages of luck and admiration to their heroes - the Lionesses.
In support of the social films we also released photography taken on the Google Pixel, demonstrating the phone's feature benefits, while shining a spotlight on local grassroots teams across the UK.
Finally, once the World Cup was in full swing and football fever had swept the nation, we posted fun reactive clips all across social, ensuring that Google Pixel remained relevant and part of fan culture.
